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Introducing Jeff Abram

03 August 2014

Jeff lives in Nuneaton with his partner Joy and two children. He’s launching his Premier Sport business in Marston Green, Birmingham.

Jeff has always been involved in the commercial sales arena.  For 25 years he’s enjoyed continued sales success in the domestic appliance industry.  In 2010 he was voted “best sales manager” by his clients at the national business awards.  The majority of Jeff’s career has been involved with selling high end, premium cooking and domestic appliances whereby sales are achieved by presenting the value and not the price. Jeff could immediately see the similarities with Premier Sport and although different, the principles and values are similar to achieve success.

Jeff acknowledges that he is the type of guy who does not make instant decisions and especially those that are major involving his career. He prefers to take his time and assimilate all the information to ensure that he and his family arrive at the right decision.  Jeff first attended a discovery day in December 2013. Although he was initially excited about the Premier Sport proposition he needed to ensure the timing was right before proceeding with his interest.

Over the last nine months he’s observed the continued growth of Premier Sport and when the opportunity arose to leave his job he jumped at the opportunity to join Premier Sport. Following a successful director interview at head office, Jeff commented on the positive attitude of every person he met and has spoken with over the phone. This positive impact has cemented his decision that Premier Sport is a brand and network he feels at ease with and excited about joining.

Jeff is a football nut and enjoys coaching his son’s football team.  His initial interest in seeking a career in sport was formed by undertaking his FA level 1 coaching qualification and is looking forward to obtaining further qualifications through Premier Sport.

In summary, Jeff is now looking forward to combining what he does best and that is talking to people and building relationships with what he will receive from Premier Sport, to build a business that puts a smile back on his face.

Jeff brings a wealth of experience to the network and we look forward to supporting him as he embarks on building a successful business for him and his family.

We wish Jeff every success.


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