énergie reached the finals of the Franchise Marketing Awards for the second year running after the fitness franchise group were shortlisted for 'Best Website' and 'Best Overall Marketing Campaign'.
The shortlist for 'Best Website' recognised the significant investment in énergie's new franchise websites. This included the design, functionality and innovation of the new Fit4less website. Through this site prospective members are able to gain a wealth of information about their local Fit4less gym and join online 24/7.
The nomination for ‘Best Overall Marketing Campaign’ was received for the ‘We’re NOT a Big Scary Gym’ campaign which ran throughout January this year.
The Franchise Marketing Awards, now in their tenth year, recognise the industry’s most innovative and effective marketing campaigns and are judged by an independent panel of experts.