Maid2Clean has launched their international website in July this year.
Mike Hanrahan, MD, stated “The new site has been set-up to deal with the level of international interest that is being shown in our brand. As number of territories we have left in the UK diminishes, our focus is to develop Maid2Clean into new, key international, markets.
“Every week we get literally hundreds of visits from around 25 countries demonstrating that our brand name translates from the UK to international markets. We will be looking at developing the international, English speaking, countries initially. Our target will be to find Master Licensees or Area Developer franchisees rather than single unit franchisees thus ensuring ‘in country’ support and back-up for the ensuing franchise network.”
Maid2Clean has launched another new website, this one complements the existing portfolio of company sites currently being used by the Maid2Clean Franchisee network -
As Royal Mail leaflet distributions become less and less attractive, and effective, due to both cost and returns, Maid2Clean intends to help franchisees source more local distribution partnership with other businesses in their areas.
Franchisor, & MD, Mike Hanrahan, commented that: “Markets are changing and we need to be sensitive to that. At one time we could rely on a return of one call per 200 leaflets distributed. As Royal Mail have increased their prices, added VAT and now batch distribute our leaflets with others the responses have plummeted to the extent that one enquiry per 1500 distributed is not uncommon.
Maid2Clean franchisees utilise the power of leaflet distributions as a major part of their marketing mix. The purpose of this site is to provide a platform for our franchisees to articulate to other businesses in their local markets what they can do for (or what they need from) them with respect to leaflet distributions. If strategic local partnerships can be formed then this could add significant value for our franchisees bottom line.
Continuous improvement is one of the key principles of Maid2Clean. Maid2clean continues to strive to improve the business model for franchisees as well as the customer cleaner experiences.