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It’s all about service for Shanti Panchani

23 June 2015

After fourteen years working for a large home improvement chain as General Manager, Shanti Panchani decided to set up his own business.

"For me it’s all about service," he says. "In my previous role, I felt constantly frustrated by not being able to provide people with the kitchens they really wanted. I’ve long wanted to run my own business and felt that, given my experience of the industry, I could offer customers real added-value."

Tapping into franchisor experience and expertise

Shanti decided that an in-toto franchise would be a far better route to success than starting from scratch as an independent business. He cites the company’s high-profile brand and strong reputation as major plus points. "Also, although I know about kitchens, running a business is something new to me, and I valued the experience and expertise available to me through the franchise management team," he explains.

A great feeling

After much searching, with the help of in-toto, Shanti found his perfect location in the busy suburb of Northwood Hills – extensive, well laid-out and situated directly opposite the underground station. "My customers love the showroom. On day one, before any advertising or promotional activity, I had five passers-by walk in off the street. One of them ended up buying my first kitchen from me – it was a great feeling after all the hard work I’d put in finding the showroom and getting it ready for launch!"

Impressive growth and huge satisfaction

Nine months after launching, Shanti had sold almost £400,000 worth of in-toto kitchens and now has a second studio in St Albans and a team of four people working for him. "To be honest, the growth curve has surprised even me!" he admits. "I work a lot of hours – probably more than ever before – but now it’s my choice to do that and I do it because I love what I’m doing. I earn a good living and I get huge satisfaction from making my customers happy."


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