We frequently emphasised the importance of brand marketing during 2014 with the focus on our continual investment in technology coupled with state-of-the-art marketing tools which are available to all of our franchisees.

These include:

- Comprehensive 3D floor plans incorporating the latest in walk-through technology.
- Large photos and a fully printable colour brochure.
- Redstones mobile app.
- Prominent online presence.

While online marketing and social media is a vital part of any new business, brand recognition is also vital too, which often requires a more ‘tangible’ approach.

At Redstones we provide a range of marketing tools to our franchisees which include:-

Marketing ‘giveaways’

We know from experience that one way of staying in the mind of potential clients is through branded ‘giveaways’ which are ideal for everyday use.  We provide our franchisees with the following to ensure Redstones is the first choice lettings agent for landlords:-

- Balloons
- Keyrings
- Pens
- Post-it notes
- Carrier bags
- Business Promotion

We also provide our franchisees with the following direct sales and business marketing tools for both on and offline use:

- Flyers
- ‘For Sale’/ ‘To Let’ boards
- Newspaper adverts
- SEO profile templates
- Bespoke designs
- Range of corporate stock images

Stationery

Finally, branded stationery is a vital part of all business marketing to provide a uniform image throughout the Redstones network:

- Folders
- Business cards
- Letterheads
- Compliment slips

Successful marketing must also be supported with a clear demonstration of our in-depth understanding of the local market as well as the problems faced by our clients.

At Redstones we provide the following services which enable our franchisees to stand out in a competitive market:

Platinum Total Care Service: Around one third of all landlords express concern over late payment of rent.  Our unique Platinum Total Care Service guarantees that rent payments are made on time, irrespective of whether or not the tenant has paid.

Online Auction Service: This service is ideal for property owners who need to sell their properties quickly. At Redstones, we recommend the modern auction method as it is more appropriate to the needs of residential property owners.

Switch Agents Service: The reputation of the private lettings sector is often tarnished by unethical lettings agents.  At Redstones, we pride ourselves on offering outstanding customer service. For property owners unhappy with their current provider our Switch Agents facility gives our franchisees another unique way of attracting new business.

Redstones Financial: For landlords and homeowners finding a financial services company that understands their individual requirements is often a challenge.  Redstones Financial offers independent financial advice to meet those needs. There’s no call centre, just direct access to a specialist who will listen to the concerns of our clients and provide a solution that’s right for them. Again, this innovative business venture gives Redstones franchisees another unique marketing tool.

The Redstones brand went from strength to strength in 2014.  Be a part of our success and join our expanding network of franchisees in 2015. Contact us today to find out more about life as a Redstones franchisee.