A celebration is certainly due as Danish Eyewear & Optometry chain CrossEyes opens its 10th store in the UK this Summer, just two and a half years after opening the first store in Londons' trendy Clerkenwell.

The location for the 10th store is Cheltenham and a lot can be expected from this particular store including a coffee lounge on the 1st floor to hold events and for customers to feel at home when visiting the CrossEyes Cheltenham store.

Owner Amardip Kular (Part of Leadership Team of Boots Opticians Franchise Store of the Year 2013-2014) say: 'I am indeed very excited to become part of the CrossEyes adventure, and have been following the progress of the company in industry press publications and it's just what I have been looking for. My wife and I are both optometrists and have been in the industry for many years, so we know what is involved. The CrossEyes model fits in with our vision of how an optometry store should work.'