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Returning customers are the key to success

16 March 2017

As Suit the City enters its tenth year, Franchisee Tony Carr has reported average spend by clients is up 15% year-on-year. With 40% of his business from his regulars, Tony has time to go out to find new clients to grow his business as it enters its third year of trading.

Tony is clear that returning customers are a result of his excellent customer service and his reputation for delivering high quality tailoring at reasonable prices.

“Happy clients are my biggest asset” he states, “these clients have become friends, it is a joy to serve them and as their trust in me builds, they are inclined to splash out on a few extras”.

One of his clients, Andy, sums it all up, “Never have I ever had a more comfortable shirt on my back than after I visited Tony. Heading to my fitting I assumed I was in for a pretty mundane experience as I am not your ideal shopper.  However, with Tony I was proved wrong; the process was fantastic from choosing my buttons and all other details.  A true eye opener to how tailoring should be done.  I’ve never experienced a more efficient but relaxed service.  Everywhere I go I received compliments on his garments”.

Sallie Belton, Director of Suit the City adds, “Clients thoroughly enjoy the buying experience at Suit the City, they regularly say how different it is to ‘normal shopping’. We take the time to get to know them, their likes and dislikes and when we ask them why they come back, they tell us that it is the quality of the products and the service, plus the fun involved in choosing their unique items.”


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