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Mac Tools Toolbox Trucks Take to the Road

07 March 2017

The Mac Tools Toolbox Trucks are now out on the road. Currently there are two trucks operating across the UK and are a great way to showcase the exciting range of toolboxes available. With a truck in the North and one in the South, franchisees across the country are enjoying the benefit the interest creates when the Toolbox Truck arrives in their location.

The Toolbox Trucks are just one element of the support that Mac Tools offers to their franchisees to help them generate sales and build awareness of their businesses in their territories. They also benefit from a wide range of free marketing materials and activity undertaken by the team at Head Office to generate awareness of the Mac Tools business nationally.

Franchisees also work hard to market and grow their businesses in addition to the support they receive from Head Office. They promote the arrival of the Toolbox Truck in their own territory as much as possible to maximise on the visit and help to increase their profits.

“The Toolbox Truck generates excitement and buzz in each franchisee’s territory helping them to make high value sales. The toolboxes are a huge stream of income for our franchisees so, prior to the visit, we provide them with free marketing materials such as flyers and posters to display in their vans to let their customers know that the Truck is on it’s way. It’s a great way to build and maintain long-term relations with existing customers.  In addition the Toolbox truck provides a great introduction to the Mac Tools business and tells new customers what we do,” explains Maria Batchvarova, Brand Marketing Executive A&I.

Mac Tools is part of Stanley Black & Decker, the world’s largest hand and power tool manufacturer, a $12 billion global organisation. They are full members of the British Franchise Association (bfa) and their offering is a combination of a tool franchise and a van franchise. Mac Tools franchisees are trusted distributors of what we consider to be the best quality tools on the market to customers such as car dealerships, automotive repair shops, manufacturing units and engineering companies. 


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