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Mac Tools Sponsor BTCC

03 April 2017

At Tool Fair earlier this month, Mac Tools announced that they are the title sponsor for Ciceley Motorsport and Adam Morgan Racing for the official British Touring Car Championship (BTCC) 2017 season.

The British Touring Car Championship is one of the best-loved, most illustrious and famous motor racing championships in the world, alongside Formula 1 and America’s NASCAR stock car series. Since its inception in 1958 it has attracted and captivated millions of fans around the world.

Mac Tools continuously looks for ways to make sure their franchisees benefit from as much brand exposure as possible and sponsoring a full team at the British Touring Cars Championship is another part of this support. They know how important it is to expose their brand to as many potential customers as possible in order to help their franchisees run successful businesses.

“We’re very excited to be the title sponsor for Adam Morgan and Ciceley Motorsport team at the BTCC this year. We have a strong relationship with the team, as we have been working together for the past 5 years, but this is the next step that we have been looking forward to. This partnership will be very beneficial for the whole network as it would provide more opportunities to attend races, VIP packages and great brand exposure,” explains Maria Batchvarova, Brand Marketing Executive A&I

Mac Tools is part of Stanley Black & Decker, the world’s largest hand and power tools manufacturer, a $12 billion organisation. The company is a full member of the British Franchise Association (bfa) and offers a combination of a tool franchise and a van franchise. Franchisees are trusted distributors of what are considered to be the best tools on the market to customers such as car dealerships, automotive repair shops, manufacturing units and engineering companies. 


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