Mac Tools celebrated a great success last weekend at the British & International Franchise Exhibition. They were shortlisted for three awards at The Franchise Marketing Awards (FMA) and despite strong competition from fellow nominees, like Driver Hire, Baskin-Robbins and Aspray, won the Best Overall Marketing Campaign Award.
The FMAs recognise the industry's most innovative and effective marketing campaigns. The awards are judged by an independent panel of experts, who reward organisations that have raised their public awareness and as a result have achieved sustainable growth.
Mac Tools is part of Stanley Black & Decker, a $11+ billion global organisation employing over 30,000 people worldwide and owner of the world famous Stanley Black & Decker, Britool Expert, Facom and DeWalt brands. The Mac Tools campaign focused on their marketing activities as a business, as a franchisor in support of their franchisees and their franchise recruitment within the last twelve months. The campaign generated record results for the business increasing franchisee sales, making the business so attractive that a staggering 26 new franchisees joined their 115 franchisee strong UK franchise network.
“We are absolutely delighted to win this award. The team have worked extremely hard to understand and connect with our target market through exciting marketing campaigns. Our franchisees benefit every day from our marketing activities, supporting them to take market share and achieve growth in a difficult economic climate. Our passion and drive is directed towards enabling our franchisees to be great to work with, therefore it’s fantastic for the team to receive recognition for a job well done,” says Tony Prueitt, Commercial Director UK & Ireland at Stanley Black & Decker.
The Mac Tools line consists of over 18,000 professional tools including screwdrivers, ratchets, wrenches, and assorted air tools, as well as its own toolboxes. Their franchisees are trusted tool distributors to customers such as car dealerships, automotive repair shops, manufacturing units, and engineering companies. During this, their 75th anniversary, year Mac Tools is developing even more innovative products to support the sales of their franchise network.