Billboard Connection - Advertising Franchise
A home-based advertising franchise enabling franchisees to use cloud computing to provide print billboard advertising for clients.
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- Finance requirements
- Initial Franchise Fee: $29,900
- Working Capital: $27,000 - $30,000
- Total Investment: $29-64K
- Available areas
- Franchise opportunities available in the USA and Canada (except Quebec)
Started in 1997, Billboard Connection began as an outdoor advertising agency before United Franchise Group acquired the concept and began offering it as a franchise in 2004. Since 2004, Billboard Connection evolved into offering over 100 different forms of out-of-home advertising solutions for businesses. With these additional product offerings, UFG added the additional brand IZON Global Media in 2012 to encompass all the franchise has to offer.
As the global leader for entrepreneurs, The United Franchise Group represents a wide network of well-known brand names such as SIGNARAMA, EmbroidMe, Transworld Business Advisors, SuperGreen Solutions and Plan Ahead Events in addition to the IZON & Billboard Connection Franchise.
- Bus shelters
- Shopping mall signage
- Taxi advertising
- Bus advertising
- Airport/Train station advertising
Why it works
With radio and print advertising steadily decreasing in effectiveness, and television advertising inaccessibly expensive for most business owners, outdoor media campaigns have been becoming an increasingly desirable avenue for small to medium enterprises. As a result of the changing media environment, besides the Internet, outdoor media now represents the largest growing and most accessible active advertising medium in the world. By 2015 it will represent an $8+ Billion dollar a year industry.
The drawback for business owners who wish to run an outdoor media campaign is that unlike television, radio and print, there isn’t simply one person to call to begin coordinating their campaigns. IZON Global Media & Billboard Connection is the solution for business owners as a coordinator between the client and all other points of contact. For example, these points of contact may include:
Multiple Billboard owners
Multiple Shop owners with advertising space
Multiple Vehicle owners with advertising space
At no additional cost to the client, IZON Global Media franchisees deliver their campaign, and manage it from start to finish. A business’ typical outdoor advertising campaign budget ranges between $10k to $100k+.
Income Sources for a Franchisee
Depending on the types of media used within a campaign there will be multiple income sources available to them. These include:
- Trail commissions on advertising space
- Markup/Commissions on production
- Markup/Commissions on designs
- Markup/Commissions on installations
Software: How the franchise will be run
IZON franchises are run using cloud-based software, which means that they can be managed from anywhere in the world from a laptop or computer. The software is designed to manage all of the following:
- Project Management
- Debtors Ledger
- Client Management
The United Franchise Group offers their franchisees one of the most extensive and impressive training and ongoing support campaigns available. Included in the franchise price is a two-week training course.
Franchisees are flown to West Palm Beach, Florida, for an initial one-week training course. This course covers all aspects of the industry including:
- Customer service
- How to deal with clients
- Business management
As part of this first week, airfare, hotel accomodation, and some meals are included.
Franchisees are given hands on assistance in jump-starting the marketing for their business. Franchisees will be assisted by a representative in joining networky groups and going out to meet business decision makers.
At the conclusion of the training course franchisees will have been given the tools and the know-how required to begin pushing their business.
There are a number of ongoing support programs offered by the United Franchise Group as part of the franchise, the most notable of which is the mentor program through which franchisees are assigned a mentor during the first year of their business. This mentor will assist the franchisee when necessary and help solve any problems that may arise.
Outside of the mentor program other forms of ongoing support include:
- Tech support
- Marketing support
- Group conference calls
- Regional meetings
- Media conferences
Given that IZON franchises have a substantial marketing and networking component, this business would be ideal for a buyer who is driven and organized, with good communication skills. Existing franchisees have often come from sales, marketing or corporate backgrounds, though this type of experience isn’t necessary.
Benefits of the Business:
- Low overheads
- Low investment
- No employees
- No equipment
- No inventory
- No rent
- Quick startup
- Full training included
- Ongoing support included
- Fully systemized
- Can be run from anywhere
If you would like to receive more information about this franchise opportunity, please fill in the contact form below.