Dating Franchise Appoints Bupa Consultant to Help Franchisees


Couple on a Date

New franchisees of a leading dating franchise are to be supported by a former BUPA consultant.

Karen Richardson has been appointed operations director of When the Music Stops, a dating events website, with a brief to support and advise franchisees in their first six months.

Richardson, 34, joins the company from BUPA, where she was a consultant. Before that she worked in a supply chain management role in Morocco.

Mike Parker, MD of When the Music Stops dating franchise, says:

“We are delighted that Karen has joined us. Training and development of our new franchise partners is the key to their success and Karen comes to us with an impressive record of developing people.”

Significant earnings

Explaining the nature of her role, Parker continues:

“Karen has the brief to develop a model franchise area and to add to our already impressive online support manual, as well as provide hands-on support to new appointments as they make the transition from being employed to working in a truly entrepreneurial environment.

"She will help our new people understand the scope of the franchise and the significant earning opportunity that they have.”

Richardson is enthused by her new role.

“I am inspired by the challenge as I love the opportunity to be innovative and creative. I am at my best when helping and developing others and I love the fact that we are a leading-edge IT company.

Explaining her ambitious aims for the dating franchise, she adds:

“I see this as a major challenge to develop best practice among our franchise partners and help them to generate even greater levels of success.”

“We have 25 franchisees around the country, and through training, coaching and working with them I feel I can make a real impact on how their performance and satisfaction. Ultimately, we intend to have complete coverage around the UK and international partners too.

“The company has massive potential.”

When the Music Stops is one of the UK's leading dating franchises, specialising in events for singles in hundreds of locations around the UK and Ireland, online dating and high quality personal introductions.

Formed in January 2003, they have run more than 2,500 successful events and brought thousands of couples together.