Franchise Spotlight: Beauty franchises

As the retail market crumbles under the power of e-giant Amazon, the health and beauty sector might seem relatively untouchable, with salons and nail bars dominating our high streets.

Many men and women still need the escape of pampering and beautifying; however, the treatments trending today can change as fast as they appear.

For beauty aficionados keen to capitalise on this flourishing industry, it’s not all a bed of roses and, as with any prospering market, competition is fierce.

Owning a beauty franchise could be the solution to surviving in such a competitive market.

About the industry

The UK health and beauty industry is predicted to grow by more than 21% over the next five years. The sector currently employs more than a million people and is worth approximately £17 billion.

Women between the ages of 18 to 34 are the biggest consumer demographic in the market.

As technology advances, new and improved beauty services are constantly developing the market, keeping things fresh and exciting; from eyebrow tattooing to improved laser hair removal machinery, consumers are willing to spend more for the next big craze.

If you’re keen to invest in a beauty franchise that focuses on advanced cosmetic procedures, such as skin rejuvenation and electrolysis, then a franchise like CoLaz could be an ideal investment.

You are able to benefit from the companies almost 10-year-long experience in the industry and giving you the opportunity to invest in technology with a high success rate.

Many high streets are also dominated with retro-style barber shops offering various male grooming services and competing in this sector can be risky.

Headcase is an example of a barber franchise that offers part-time management opportunities, so entrepreneurs can build up a secure business while also maintaining their current career.

There are a number of niche beauty franchises on the market as well that cater to a specific demographic.

An example of this is massage salons which specialise in offering expectant mother’s massages and beauty treatments.

These franchise opportunities even offer training programmes that teach therapists how to improve the wellbeing and comfort for mothers-to-be.

Is it for me?

The beauty industry may seem all glitz and glamour, but in reality, it’s hard work, competitive and long hours.

If you’re going to run a successful salon, you need to have a calm, positive and enthusiastic personality, and the ability to build up good relationships with your clients.

Even if you have a stressful day at the salon, you need to create a relaxed environment that your customers will enjoy being in and returning to.

If you’re passionate about owning a business in the beauty sector but you’re weary of the competition and lack of experience in running a business, owning a beauty franchise is the ideal route for you.

You benefit from industry training, on-going mentoring, a wide network of other franchisees and administration support.

Investing in the latest beauty technology can be extremely expensive, and as an independent business owner, you could feel a level of uncertainty about whether you’re investing in the right equipment.

Beauty franchisors will already have established relationships with their suppliers and the franchise model offers you a sense of security with their support and confidence behind you.

Running a beauty franchise has a number of differences in comparison to owning an independent beauty business; primarily you must follow the business model set out by your franchisor.

Being a franchisee also means you benefit from operating under a reputable brand name, with years and often decades of trading experience in the industry.

Although you will have less freedom in operating independently, franchisees are able to receive help in every aspect of business ownership, from finding an ideal salon unit to recruiting talented and committed staff.

The type of entrepreneur that would suit buying a beauty franchise instead of setting up or buying their own salon is someone who prefers to concentrate on the practical side of running a business; as opposed to the more creative entrepreneur, who will be keen to set up their own brand and company infrastructure.

A franchisee will need to have good business acumen, finance and cash management skills and strong business leadership and management skills.

Although you will have a franchise network you can call on for support, ultimately the success of your salon will come down to your commitment to the business and passion for operating within the industry.



Krystena Griffin

About the author

Krystena Griffin writes for all titles in the Dynamis stable including BusinessesForSale.com, FranchiseSales.com and PropertySales.com as well as other industry publications.

@Be_TheBoss