Franchise Spotlight: Construction

The UK remains very conscious that the construction industry has an important role to play in the country’s future.

Construction is clearly an area of opportunity for those planning to acquire a franchise in this sector. But, what is the industry really about? Here’s an overview of what’s out there:

Facts & stats

In recent years, GB construction output has experienced an upturn and this increase in investment has also brought increased revenues for UK-based firms:

  • In 2017, GB construction output was worth almost £164Billion (more than twice the figure for the year 2000).
  • Of all UK construction work for 2016, 35% was in the repair and maintenance category.
  • Housing represented around 22% of total construction output (2016).
  • By the third quarter of 2016, the British construction industry had 296,093 operative firms, with 261 of these actively employing 300 or more workers. (Statista)

Construstion

Overview

In broad terms, the construction industry covers not only large commercial and civil engineering projects but much smaller projects too.

These include the building of new homes as well as the renovation and refurbishment of our existing housing stock.

Beyond this, there are countless building firms engaged in repair and maintenance activities of all kinds.

Whilst many larger projects are to some extent treading water pending a positive outcome of Brexit negotiations, it is largely ‘business as usual’ for the new housing sector, which as ever, is proving the strongest area of growth.

Meanwhile, with many homeowners still choosing to improve their properties rather than sell and move on, home improvements, housing extensions and similar enhancements are all keeping construction firms gainfully employed.

Construction

Entry requirements

Joining the construction industry as a franchisee does not require any previous experience of the sector.

Prospective franchisee’s must, of course, possess the necessary drive and enthusiasm to seek high returns and grow a profitable business.

But, in general, franchisors understand that a franchisee will be looking to specialist designers, project managers and tradesmen within the team to provide the hands-on skills and expertise required to meet and progress the demands of each project.

Typical franchise opportunities

The construction franchise sector has a diverse selection of entrepreneurial options.

For examples, both Concept Building Solutions and Aspray offer insurance-industry linked franchises, which provide a convenient one-stop shop for claims management services.

Elsewhere, niche companies such as the outdoor construction firms DIG It and New Driveway indicates the scope for property maintenance and enhancement.

Meanwhile, companies like Magicman specialise in repairs to hard surfaces, while More Than Loft Ladders is prepared to undertake a broad range of general building projects.

For all such B2C enterprises, which have direct contact with consumers and homeowners, the most important features are a customer-friendly attitude as well as a high standard of workmanship.

While sensitivity to market pricing and customer expectations is, of course, part of the mix, it’s even more important to understand the value of word-of-mouth recommendations and the self-inflicted damage that can be so easily caused by bad attitudes!

Construction

Franchise models

The detail of any franchise model will always depend on the sector and the precise services involved.

For instance, a flooring franchise would suit someone who wishes to handle multiple projects simultaneously, whilst a home renovation franchise would be a better option for anyone looking for longer-term projects.

In addition, construction franchises also provide access to vehicle and equipment discounts as well as IT support.

A construction franchise will also offer help with day-to-day management issues such as specialist insurance demands, legal compliance requirements and specialist operator training.

Is the construction industry for you?

To run a successful construction industry franchise you should primarily be inspired and motivated to build a company with a great track record.

Your enthusiasm must also be linked to a strong sales and marketing-oriented focus that will be essential to your continued success.

And in a company where your reputation will depend so much on team outcomes, you will need to be a great people manager who can inspire others to take pride in their work and nurture the company’s good name.

You must appear professional and well-presented, clearly focused on customer service, and above all, enthusiastic and eager to learn.



Joshua Antoniou

About the author

Joshua Antoniou is now Global Account Executive having started at Dynamis in the Customer Service department. He also writes for BusinessesForSale.com & FranchiseSale.com.