Franchise Spotlight: Media & Marketing

With companies valuing the importance of digital advertising to reach out to more customers, find out more about being a franchisee in this sector!

If you are passionate about setting up your own business but you’re not sure what industry to go into, a media and marketing franchise is a low-risk entry in a fast-growing market.

There is competition worldwide, with many tech-based companies operating on an international level, so operating under an established brand name has major benefits in this sector. 

Overview

  • More than 3 million businesses advertise on Facebook
  • Consumers see more than 400 business marketing signs every day
  • Social media is used by 72% of marketing companies to establish more loyal customers
  • There are more than 39 million social media users in the UK

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About the industry

Marketing budgets continue to increase, with many customer-facing businesses spending more each year on their advertising in a bid to beat the competition.

Digital marketing is another outlay that shows a constant yearly increase, with spending on online initiatives such as websites, e-commerce and advertising continuing to rise.

As businesses continue to see the benefits of reaching out to more customers online, a greater importance is placed on developing apps, which can help companies achieve more with their online presence. Producing video content has become another marketing tool that companies are continuing to invest in.

The more traditional means of marketing are still highly regarded too. The UK is the fifth largest producer of print products in the world, and the market is worth £13.8 billion.

Owning a print and signage franchise offers franchisees a secure, repeat client base. Well-established operators of a recognised brand, such as Signs Express, can expect to turnover £1 million a year. For those entrepreneurs who want a break from the office 9-5 lifestyle, franchises such as Adbikes offers a very pro-active and worldwide marketing opportunity.

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Is a media and marketing franchise for me?

You don’t have to be a tech-wizard or have experience in graphic design to buy an app-based franchise, many franchisors offer a training programme that helps entrepreneurs understand the products and learn how to use the software.

You should be enthusiastic and eager to learn new skills, this type of franchise also suits someone who is outgoing and social, as you will be talking to a lot of new, potential customers.

You don’t need a lot of savings to be able to break into the media and marketing sector, some franchises can start from as little as £3,000 and range to £30,000, with most being home-based. If you’re going to be successful in this industry, you should also have good business acumen, negotiating skills and the ability to establish strong relationships with your team and clients.

This is the franchise to choose if you’re looking to get into an expanding industry that is rapidly adapting to new technology!



Joshua Antoniou

About the author

Joshua Antoniou is now Global Account Executive having started at Dynamis in the Customer Service department. He also writes for BusinessesForSale.com & FranchiseSale.com.