Franchise Spotlight: Photography Franchise

Thinking of purchasing a photography franchise. We give you everything you need to know about the industry!

Photography is an industry that has changed rapidly along with changes in technology. As more people own a camera, the standard amateur photograph is looking more professional.

Trying to go professional in the competitive photography industry can be made a lot easier by doing it with the support of a franchisor that already has systems in place, an existing client base and marketing materials.

Sports photography

About the industry

Photography and images surround us all the time and people want to document most of the events that happen in their lives from weddings and birthdays to baby showers and retirement parties.

The industry has, however, become very competitive and, along with creativity and photographic talent, it is important that you have the business know-how in order to make a profit.

Due to the competitive nature of the industry, becoming a franchisee will make you part of an already established brand which can be a huge benefit.

There is a wide range of photography franchises from photobooths to sports photography and photography studios. Someone thinking of going into the industry should consider the best option for them.

The advantage of this industry is in the variety. The ability to access whatever kind of photography that will suit you means that there are businesses for a wide range of skills and talents.

Photography Business

Find the right niche

Each photography franchise package will be unique depending on the type of photography they specialise in. Some will require little existing skill or knowledge of photography as they will provide extensive training and support when you become a franchisee.

For some photography franchises, however, it is important that you already have some photographic skills, knowledge and equipment.

Different franchises will suit different people. If you are already a budding photographer that is looking to get the support of a larger brand behind you, you would focus on the kind of marketing and contacts that a particular franchise is able to offer.

As an example, this could be with an events or sports photography franchise.

Someone with little to no knowledge of photography, however, is still able to enter this industry and can do so through a franchisor that will give extensive training and technical support from the beginning helping you to become adept and skilful at the photography and the business side of things.

There are many photobooth and studio photography franchises that offer this kind of training and support.

Either way, however, you need to show passion, a creative flair and business acumen to be successful in this business.

Photography

Is it for me?

If you are passionate about owning a business as well as photography, there will be a photography franchise that is right for you. 

Pet, portrait, event, wedding and sports photography are all specialisations within the industry.

There are, however, some skills that you will need no matter which type of photography franchise you buy: 

You will still need a flare of creativity and the confidence to work with people.

Dealing with people on a daily basis is a given and keeping a business mind will be necessary in order to be profitable.

Consider what territories are available for the selected photography franchise that you are interested in because they will usually not have more than one franchisee in each territory.

Once you have selected the right franchise there will be plenty of support and training. Spend some time making sure that that the franchise you choose is, in fact, the right one for you.



Anthea Taylor

About the author

Anthea Taylor is Content Producer at Dynamis and writes for all titles in the Dynamis stable including BusinessesForSale.com, FranchiseSales.com and PropertySales.com as well as other industry publications.