Hair Salon Franchise Launches $2m Campaign


haircut

Great Clips, Inc. has formed a partnership with media giants Fox.com.

Rob Goggins, vice president of franchise development for the hair salon franchise, Inc., announced the new relationship in an address to prospective franchisees at the company’s headquarters in Minneapolis, Minnesota.

North America’s largest hair salon franchise continues to invest significant resources to heighten brand awareness and to generate salon traffic.

“We’re investing $2m with FOX.com from September 1, 2009, through July 31, 2010, to reach seven million pairs of eyes monthly, totaling more than 85 million impressions over the eleven month campaign,” said Goggins. “We’re airing :15 and :30-second TV spots as well as static banner ads, pause ads within programs, and companion ads throughout the FOX.com website.”

The FOX Broadcasting Company has over 10 million viewers nightly, and ranks number one among adults and teens for the fifth and ninth year, respectively. And FOX.com has over 20 million page views per month, and broadcasts top FOX shows such as American Idol, Fringe, House and Family Guy.

“Our franchise owners are elated because we’re conducting a Shear Glee Sweepstakes where entrants have a chance to win a trip for four to Los Angeles and a tour of the production set for FOX’S newest and surest hit show “Glee,” said Goggins. “And, our franchisees are promoting our FOX.com partnership with posters and station banners within their franchise salons.

Consumers are encouraged to stop into their nearest Great Clips salon—no appointment necessary—for a quality hair cut, and to enter into the Shear Glee Sweepstakes.