Superdry, the popular fashion brand that is successful all over the world, is planning to open 13 new stores in the UAE over the next 3 years.
SuperGroup Plc, owner of the brand, recently signed a franchise agreement with Al Khayyat Investments LLC, a leading holding company based in Dubai that currently represents more than 150 famous brands in the Middle East.
The founding of this new franchise business opportunity shows that the fashion retail industry in the UAE is offering huge potential for Western brands. In July the first Superdry outlet will be opened in Deira City Centre. Before the end of the year, two more stores are planned to open in Mall of the Emirates and Mirdif City Centre.
The was established only 6 years ago. Nowadays it is a global brand patronised by many leading celebrities like Leonardo DiCaprio and Kate Winslet. CEO of SuperGroup's Wholesale & International Division, Theo Karpathios commented: "This is a key milestone in our international roll out and we are delighted to have signed this agreement with Al Khayyat Investments. We believe this deal will significantly increase our footfall in one of the world's most dynamic and vibrant regions. It underlines the truly international appeal of the Superdry brand, and we look forward to working with Al Khayyat Investments going forward."
Zaid Al Khayyat, Director of Al Khayyat Investments LLC is convinced that the franchise will flourish in his country: "Our retail clothing brands achieved a growth of 18% year to date, in fact the clothing retail market has proved to be a recession-proof business especially in the GCC region that enjoys a world class shopping infrastructure and where consumers always demand high quality fashion clothes."
"We are delighted to launch the iconic Superdry brand in the Middle East. Superdry occupies a unique position in the fashion world and we are thrilled to bring this brand to the UAE and beyond. We have joint growth plans with SuperGroup to expand it into other parts of the GCC and Levant regions as of the first quarter of 2011. We look at this move as a springboard to further investments into the Middle East retail markets," he added.
There are certainly enough reasons to believe that Superdry will be a huge success. Research has shown that UAE teens spend a staggering three times more on clothes and apparel than their global peers. On average, our teens spend around $71 a month on fashion alone. The global average is only $21.