Article contained within: Case Studies, Spoton.net Franchisee: Jonny Kirk


Spoton.net Franchisee: Jonny Kirk

Jonny Kirk from Belfast gives the low down on why he chose to set up a website consultancy franchise with Spoton.net.

“One of the reasons I chose Spoton.net is that it is infinitely scalable”.

“You have the option of employing people to work in different areas within your franchise territory”. This was an important factor for Jonny as he intends to grow his business at a reasonably fast rate. The revolutionary ‘It’seeze’ web system allows him to do what he enjoys best – spending time talking to his customers rather than actually designing websites.

Jonny was impressed that the business provides him with two income streams as he goes on to explain: “Franchisees earn an income in two ways. Firstly you earn an income from every client you sign up for an ‘It’seeze’ website in that calendar month. The second income stream comes from a monthly client subscription fee meaning that the franchisee receives a residual income from every client that they have signed up.”

Coming from a franchise background himself, Jonny has been impressed with the training and ongoing support provided by the Spoton.net team. After attending the initial training course Jonny felt that it was appropriate in length and also focussed on the key areas that would enable him to run a successful Spoton.net web franchise.

Over the coming months, Jonny plans to introduce new initiatives to increase sales and communication with his Spoton.net clients. This will include sending out newsletters and emails incorporating a referral voucher scheme. Eventually Jonny intends to enhance his business by offering extra services such as graphic design and photography, which he will be able to cross-sell.

Jonny puts his success down to having such a fantastic product: “Clients are impressed with the way an ‘It’seeze’ website can market their business so effectively and consequently increase sales - largely through achieving high Google search rankings. The other great bonus with ‘It’seeze’ is that every business can afford it – there’s a just one small set-up fee and then a low monthly subscription charge. Clients are also pleased to be able to discuss their requirements in plain English instead of being bombarded with technical jargon!”

Having built a secure client base, Jonny has just taken on 2 sales consultants and is now looking to maximise the potential of the Spoton.net franchise and take his business to a new level.

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