Advanced Media Information’s (AMI) London based franchisee, have just taken delivery of their second state of the art touch screen guest information kiosk at the prestigious Millennium Gloucester Hotel and Conference Centre, Kensington.
This follows a highly successful first kiosk at the Hilton London Metropole Hotel, the largest 4* hotel and conference centre in the UK.
Don Graham, said: “The company is delighted with the response it has received from advertisers in London. Our initial research told us that this concept had great potential in London to capture advertising revenue from a large and highly diverse business base.
“Small businesses have been very quick to recognise the opportunity to offer their local services to a highly receptive and ‘ready to spend’ decision making audience. In addition, much bigger companies in London who make up a high proportion of our prospect base are now jumping on board. These include brands such as John Lewis, Garfunkel’s, Stringfellows and Grosvenor Casinos, to name a few.”
Don has also been very complimentary to AMI, in their reaction to develop and install a ‘hits counter’ on the Kiosk.
“It became evident to us at an early stage that our larger advertisers needed to know how many “eyes” actually chose to look at their advertisements. We asked AMI to incorporate a counter that recorded each time an advertisement was directly accessed and selected individually, by a hotel guest, via the touch screen.
“The ‘hits’ information has identified the amazingly high level of use the kiosk receives; considerably greater than our expectations.”
“The ‘hits’ data makes it very easy for us to substantiate the value of our offer, to both existing and new advertisers. In addition, we have built up extremely positive relationships with all the hotels management and concierge teams, who see the AMI Kiosk as a very valuable asset in their hotels. This is evidenced by us receiving prospect leads directly from the concierge teams; these guys are proving to be our best sales people.”
Following their latest successful launch, AMI's London franchise is currently planning to accelerate their activity in London. “We are working extremely closely with the team in Manchester to add further hotels to our portfolio as quickly as possible.”
The company are looking to extensively support new and existing franchisees to ensure they get up to speed quickly; “from our experience in London and from what we have seen AMI achieve with other franchisees, predominately in the North, we believe that there is enormous opportunity for additional AMI Franchisees in the numerous towns and cities across the south of the country.”
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