Baguette Express is rapidly expanding from five outlets to more than 50 across the UK.
With so many sandwich franchise opportunities becoming available from the company, BusinessWings thought it a good idea to find out about the experiences of a franchisee.
On that score Graham Carlson helped us out.
BusinessWings: What was your previous occupation and why did you decide to buy a franchise?
Graham Carlson: Before I bought a franchise I was a graphic designer, but I only had three years experience. The industry started attracting a large amount of people, reducing job opportunities – and my income.
I decided to go down the franchise road and get my own business, this way I felt I had a sense of security.
BW: How did you search for a franchise opportunity?
GC: I just went through a load of different websites, including FranchiseSales.com, I found the internet was a great source to use – it gave me so much choice.
BW: How long did it take for you to find the right franchise online?
GC: About three months. I suppose if you are indecisive then it could take years, but I just bit the bullet and went for it.
I think you must have a certain attitude towards buying a franchise, you must have the confidence to back up your decision, but be sure to only go into an industry you have knowledge in.
I think you must have a certain attitude towards buying a franchise, you must have the confidence to back up your decision, but be sure to only go into an industry you have knowledge in
BW: So why did you feel this was the right franchise opportunity for you?
GC: I had previous experience in the food industry when I was at university, and felt it was a good business to get into. It’s important to pick a franchise that has a stable market, people who buy lunch will come to Baguette Express for our healthy choice and reasonable prices.
There are 54 UK franchises, 48 of them based in Scotland – being from Glasgow myself, the location suited me well. Also, the total investment was under £100,000 which was in my price range – you should consider these factors in your decision making process.
BW: What is your day-to-day job as a franchisee?
GC: Well, at the moment I have four shops, so at times I’m thinking about ‘crisis management.’ [laughs]
I’m overseeing all four franchises, making sure they all operate to the best working performance possible. It’s a tough job.
BW: Only 30 years old and managing four shops – that’s quite an achievement! How long did it take to build yourself up to this level?
GC: Two years, so not a lot of time really. It is stressful, but the rewards are worth it. I find there are two types of franchisees; people that work within their business, or people that supervise.
My involvement towards my first Baguette Express franchise helped me develop the skill to buy more – dedication is vital.
BW: What advice would you give to entrepreneurs wanting to buy a franchise?
GC: To people who want to buy a franchise at an early age – find one that’s going to suit your passion. Job satisfaction is very important, because you must be willing to work hard, so it helps to feel satisfied with what you do.
Overall, determination will see you through any difficulties you face along the way.
