Auditel have taken a positive step in their plans for future growth and success by appointing Chris Aston as Managing Director. The move was announced on Friday 15th November, at the brand’s annual national conference. Founder and owner, Chris Allison, announced his successor to a delighted audience. Allison himself moves into the role of Executive Chairman with a mission to expand the consultancy into new markets.
“We’ve built an amazing business over the last 25 years and we’re on the cusp of an exciting new era,” said Allison. “Strategic procurement is our core discipline but with the rise of technology, digital disrupters and the 4th industrial revolution, we see a huge opportunity. In order to leverage that, Chris Aston will take on the role of Managing Director whilst I focus on the development of these new markets, specifically business transformation and digital procurement”.
“This progression is designed to secure not only the individual businesses of our 100+ consultants but the 1000s of businesses we support every day. As a network, we provide vital leadership in these uncertain times so that companies are able to make good decisions that are aligned to their operational strategies. On a personal note, I’m incredibly excited for the future. I’ve always enjoyed innovation and developing a business to ensure ongoing viability and success. I’m looking forward to channelling my passion for the brand in a new capacity.”
Chris Aston joined Auditel as Marketing Director in 2018. With more than 20 years’ experience working in both Auditel and Expense Reduction Analysts, his knowledge and experience of managing a procurement consultancy is unparalleled.
“Chris is someone I’ve known for many years” said Allison. “In fact, he began working for Auditel in the late 90s! He has since progressed within our profession, amassing a wealth of knowledge in the industry. When choosing a successor, I needed someone who understands this business as well as I do. Someone to take up the mantle and ensure we continue to support our consultants and our clients to the best of our abilities. Chris is ideally suited to that role.”
“It’s a massive honour to be appointed as Managing Director,” said Aston. “To be handpicked by my great friend and esteemed colleague was very humbling. My objectives are very clear, I intend to drive Auditel forwards as the market leader and take the business to new heights. We have a huge opportunity in front of us to create something very impressive. We have an amazing network of consultants who are the life and soul of the organisation and I want to help them realise their potential. The innovation we bring to our model as we adapt and grow to into new markets will truly set us apart as the number-one name in strategic procurement.”
Aston’s appointment offers a long-term benefit to the Auditel network and is great news for people currently considering an Auditel franchise knowing that the new Managing Director will be driving the business forward through the success of franchisees for years to come. Aston has already driven Auditel forward in 2019 and has introduced a full rebrand as well as a range of powerful corporate marketing deliverables that have been really well received by the network.