Home Instead Senior Care has been chosen as a finalist in two categories of the Franchise Marketing Awards 2019. These prestigious awards celebrate the innovative marketing campaigns and effective marketing support that franchisors provide for their franchisees. Home Instead has been selected as a finalist in both the ‘Best PR Campaign’ and ‘Best Print Advert’ categories.

The company’s entry for the Best PR Campaign was based on a powerful and comprehensive promotion aimed at recruiting new CAREGivers. The campaign was based around an upbeat and powerful message that celebrated the fact that working in care is a meaningful and rewarding job. The entry for the Best Print Advert centred on a bold franchise advert that communicated both the caring and the commercial nature of Home Instead.

Ruth Brown, Business Development Director at Home Instead Senior Care, said: “We’ve been very pleased to have entries accepted for these important marketing awards. The team of four independent judges decided that our entries were sufficiently strong in both categories to merit a place in the finals, much to our delight.

“This underlines the fact that although high-quality care is always our primary concern, this is also backed up by excellent levels of training and support – including helping our franchisees with marketing and recruitment. We look forward to hearing who has won each of the categories when the judges’ decisions are announced at The National Franchise Exhibition on Friday 4th October.”