ChipsAway, the UK’s leading minor car body repair specialist, are celebrating the launch of their consumer TV campaign for 2017 this month, marking the 9th anniversary of TV advertising for the SMART repairs brand.
ChipsAway’s national TV campaign has grown more and more successful each year since it first began in 2009. In particular, 2016 was an excellent year for the campaign, with TV leads increasing 17% year on year from 2015.
TV advertising undoubtedly contributed to ChipsAway’s record-breaking amount of consumer leads in 2016, where the brand generated £39 million worth of enquiries for the network. This roughly equates to £75,000 worth of enquiries per franchisee territory. It is estimated that a third of UK adults have now seen the ChipsAway advert on TV at least once within the last two years.
Ella Pugh, Marketing Manager of ChipsAway confirms how the extensive TV campaign has enriched and enhanced the reputation of the brand: “ChipsAway’s TV advertising has generated record numbers of repair opportunities for the network over the years.”
“We work alongside one of the best agencies in the country to refine and optimise our campaign strategy every year to maximise results, integrating our TV ads with online activity, and our franchise partners are reaping the rewards!”
Since launching TV advertising, the brand has seen demand rocket by an increase of 355%! ChipsAway appears on a range of channels, including Dave, Sky News, Sky Atlantic, History Channel, Quest and Comedy Central, which continuously perform very well.
ChipsAway’s TV campaign is a major investment in supporting the franchise network, raising brand awareness, market profile and generating new business through high impact promotion of ChipsAway’s services to consumers nationally.
The leading brand expects to continuously see fantastic results from their TV campaigns in the future.