John Goodyear became a local Betterclean Services business owner in late 2012. Since then, he has seen his business in the York area grow and grow. But even he was taken by surprise when a number of recent wins resulted in him starting four 12-month contracts in a single week!
The new contracts take in four different sectors and include a large doctors’ practice in North Yorkshire, a caravan holiday park, a pre-school nursery in the very heart of York, and a manufacturer in York.
John puts the recent success down to a combination of astute marketing and strong word of mouth:
“The doctor’s surgery win was a result of our recent marketing push to the health sector, focusing on how we can meet the new CQC standards. I’ve actually landed contracts with two more surgeries since this first win – again as a direct result of the targeted marketing. The others were down to perseverance as much as anything else. I’d been in communication with one of my new clients for over 7 months. It’s great that my efforts paid off.”
Two of the other new wins were secured by word of mouth, proving again that the high quality standards that the Betterclean Services’ business model adheres to form a strong foundation to grow a business. In fact, it was this commitment to quality that’s synonymous with the Betterclean brand that helped persuade John to purchase his own business in the first place:
“As York City Council's Assistant Director for Environment, I’d effectively been managing a cleaning company with a £2.5m turnover for 16 years! I felt it was time to use my knowledge to build my own business. I came across Betterclean Services when searching online and after thoroughly investigating the marketplace I was happy that Betterclean Services were head and shoulders above the rest."
John’s new wins put him in a fantastic position to keep growing his business and establish a reputation within his territory as a leading provider of commercial cleaning services.