Betterclean Services, the director-level commercial cleaning franchise, has been upgraded to Associate Membership of the British Franchise Association (bfa) in recognition of its sustained development and success.
Associate Members have proven their franchising credentials; the bfa states that for such companies, “there will be evidence of its ability to establish a solid network” and that “the franchisor will be investing in support and development”. Fewer than 100 franchises currently hold the accreditation from the UK’s guardian body of franchising standards.
Betterclean underwent a rigorous process to achieve the elevated status, including examinations of its financial stability, franchisee performance and the business support provided by head office.
An anonymous survey of franchise owners was also conducted, which confirmed their satisfaction in the Betterclean network.
Dan van Kuyk, managing director, said: “This is welcome acknowledgement of the progress that we’ve made as a business and the support we provide to our franchise owners. It shows people looking for a genuine business opportunity that we have the structures in place to help them grow substantial assets.
“Since being named Best Commercial Cleaning Company at the end of last year, there have been significant developments in the business. We’ve launched a highly-targeted telemarketing system at no cost to our network, held our first annual awards for franchisees, and two new franchise owners are already establishing themselves as the go-to service provider in their local market.
“A good business never stands still and we’ve got more developments planned to maintain our momentum throughout 2017 and beyond.
“Becoming a bfa Associate Member confirms our journey to date as well as our investment in the future. It’s an exciting time for ambitious entrepreneurs at Betterclean.”
Betterclean Services has franchises operating across the country from York to Cornwall, with each territory based on detailed demographic data showing the potential for a £1m turnover business. The commercial cleaning marketplace is predicted to top £6bn this year in the UK and has consistently proven resistant to economic and political volatility.