With an impressive background in business development for both national and global organisations, Lisette Howlett first encountered Sandler as a client in 2010. At the time she wasn't actively looking for a franchise opportunity, but she soon recognised a chance to build her skills and distinctive approach upon the proven f oundations of the Sandler methodology.
"Sandler was just a great opportunity," says Lisette. "It offered the freedom to incorporate some of my own ideas and skills into a welldefined model. But more than this, it's provided the potential to be involved in developing some of Sandler's own intellectual property."
And it was this opportunity to not just take advantage of the Sandler model, but to help shape it and become a respected thought-leader within the industry, that has allowed Lisette to take her Sandler business, her career and the satisfaction she receives from both to the next level:
On top of this, Lisette is developing a marketing works programme that touches upon strategic planning and marketing plans that help business growth. The programme, which it's hoped will become a Sandler ‘product’ in the near future, challenges the more traditional features and benefits-driven marketing training that Lisette feels is becoming outdated.