The Sandler Enterprise Selling book has once again been included in Top Sales World’s annual ‘Top 50 Sales Books’ list.
Written by vice president of Sandler Enterprise Selling, Brian Sullivan, and the CEO & president of the company, David Mattson, the book has been listed for several years running in the list of globally influential sales publications.
Sandler franchisees in the UK consistency cite the benefit of operating with the substantial power and brand recognition from accolades such as this, as Bristol franchisee Berkeley Harris confirmed.
He said: “I get introduced at conferences as representing a global leader. Having that kind of size and stature and bringing it to a local level is so incredibly powerful when I’m talking with people.
“To know that you’re representing a global leader in sales development, leadership and management is special. The fact Sandler is always ahead of the game on anything makes such a difference. It keeps us as franchisees at the top of our market, gives us things to shout about.”
Fiona Thomson, the company’s UK operations director, commented: “The publishing in Sandler makes sure we’re up there with the heavyweights. Many of our franchisees are published authors as well, adding to their credibility with clients and potential clients.
“Brian is also going to be the keynote speaker for Top Sales World in October at a huge conference, further showcasing the power of the Sandler brand domestically. It’s an incredibly strong business development tool for our franchisees, but just as importantly, the people leading the business in the US are just as accessible to our network as we are.”
That was confirmed by Berkeley, who added: “They’re coaching some of the most exclusive people in the world, and they will take your call every time. Even the very top guys take so much time to talk with you, because they see the global network as the strength of the brand. They’re always available to us as franchisees, and they’re genuine world-leaders at what they do and superstars in the industry.”
It’s no surprise that Sandler’s best performing UK franchisees have a friendly rivalry in the race to £1m annual turnover, enjoying strong profit margins and recurring income through the company’s market-leading systems and new online platform.