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Doubling the network with six new franchisees

18 July 2016

Promedica24 continues to answer the demand for their live-in care service as six new franchisees launch their businesses.

The number of older people with care needs is expected to rise by more than 60% in the next 20 years. The demand for live-in care is increasing rapidly and Promedica24 franchisees are fast becoming the go-to service in their local communities. Something that the six latest additions to the network were keen to emulate.

Their professional backgrounds range from lawyer to teacher to sales director of a global giant. But Ron Young, Mira Balac, Tahira Rahman, Brett Norman, Juhaina Junaid and Nick Pope all have one thing in common; a passion to challenge the outdated UK care scene by providing a top-quality live-in care service. One that is dedicated to preserving the dignity and independence of their clients.

“When I found the Promedica24 franchise, it really resonated with me. Here was a company doing things right; offering people a chance to live at home and be treated with respect. Of course I wanted to be a part of it! It was a no-brainer for me.” Brett Norman, Leeds North franchisee.

Promedica24 is Europe’s largest franchised provider of live-in care. They offer a 24 hour live-in care service as a genuine alternative to residential care homes. Promedica24 carers live in the client’s home with them providing a one-to-one care and companionship service. A franchisee’s role is to educate and introduce healthcare professionals, and the families of those in need, to the services offered by Promedica24.

Founded more than a decade ago, Promedica24’s expert team has over 40 years combined experience in the franchise industry and yet more in the healthcare sector. This includes their founding partner who remains active within the business. The latest recruits followed Promedica24’s comprehensive training programme which is designed to launch and grow their business quickly and with maximum impact.

“The training course was brilliant. We spent two days in Poland with the operations team – the size and scale of the infrastructure was very impressive. Then we had another week at the UK head office in Watford learning everything from the core systems and care requirements to IT, sales techniques, marketing and PR.” Tahira Rahman, Harrogate and York franchisee.

Promedica24 has identified that the biggest barrier to growth in any UK care company is the availability of quality care staff. Unlike other care franchises, responsibility for delivery of care does not sit with the franchisee but instead with Promedica24. They find and recruit staff and deal with all regulatory guidelines and compliance. This unique approach frees franchisees up to build and run a successful, profitable business that really makes a difference to people’s lives.

“The wealth of knowledge in the business is obviously one of the reasons why I chose franchising as a route to business ownership. My training and the support I’ve received already since then just confirms to me that my decision was definitely the right one!” Nick Pope, Newcastle franchisee.

“Our core values are about empowering people be able to live with independence and dignity. It’s what we would all want for our own families and I believe it’s why the business is growing as quickly here in the UK as it did 10 years ago in Germany and Poland. I’m delighted to welcome another six passionate franchisees to our family and I’m excited about where their businesses will take them.” Dan Archer, Promedica24 Director.

Promedica24 have over 100 franchisees in the UK and Germany providing care to over 3,500 clients network-wide. Minimal investment and working from home make this a low-risk model with high ROI. The Promedica24 franchise opportunity is a serious consideration for anyone looking to build a business with both moral and financial value.


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