TaxAssist Accountants once again provided its franchisees with personalised versions of the Budget 2018 material on the day to share and communicate with clients, prospects and business referral contacts.
With the added challenge of the Chancellor Philip Hammond starting his Budget statement three hours later than usual, the Support Centre team in Norwich, wrote and published a summary highlighting the announcements that will affect small businesses and the self-employed, and an e-mail newsletter for its 70,000 clients.
The latter was personalised for franchisees’ individual websites, and produced for print and e-publications, enabling franchisees to share with their clients the changes pertinent to their businesses just hours after the Chancellor delivered his Budget.
During the day, the Support Centre team also posted live updates to the @TaxAssistUK Twitter account, as well as posts on the national Facebook and LinkedIn channels.
James Mattam, Group Business Development Director at TaxAssist Accountants, said: “Our Support Centre staff pride themselves on producing an informative Budget commentary for the benefit of both the accountants in our network and their clients.
“This year our team faced a tighter than usual turnaround time due to the Chancellor choosing to deliver his Budget statement at 3.30pm rather than 12.30pm. Their dedication and pure hard work ensured that our network had various content to share with their clients not long after the Budget speech ended and ahead of the competition.
“The efficiency of delivering our client newsletter is thanks to the proactive centralised mailing service we offer to our network. It lets us communicate on behalf of franchisees quickly and efficiently, leaving them free to concentrate on running their practices. This and our highly regarded content are just two of the many business development services we offer our franchisees, as well as being among of the many reasons people decide to join our network.”