TaxAssist Accountants to launch TV advertising campaign as part of recruitment drive to expand franchise network
The TaxAssist Accountants franchisee recruitment team at the Norwich-based Support Centre have been busy of late organising the filming of a new commercial which will hit TV screens in September through to November across Leeds, Coventry and Ipswich, where there are currently vacant territories.
Karl Sandall, Group Chief Executive Director of The TaxAssist Group said: “We are very excited to be launching our new TV advert as we believe we may be the first franchise to use this medium to reach out to potential new franchisees both in the UK or elsewhere. TaxAssist Accountants is continuing its tradition of breaking the mould.
“The TV commercial looks great and we’re excited by the potential this offers to get our franchise opportunity in front of the right audience who have the drive and ambition to run their own accountancy practice but want the assistance and support of a national brand with all the benefits this brings. If the campaign works well, I’m hopeful of rolling out the advert nationally.
“We have actually filmed seven separate campaigns to assist with franchisee recruitment and these are now all live on our website. These include five case study videos where franchisees were interviewed and filmed about what led them to consider franchising and the benefits of being a part of the TaxAssist network.
“An ‘Introduction to a Discovery Day’ video has also been produced following feedback from franchisees on their initial training course regarding apprehensions they may have had in attending a Discovery Day. We decided an educational video which highlighted the informative, not sales nature of the day was needed and we are very pleased with the final results which reflect the friendly, family feel of the Norwich Support Centre.”