The newly designed websites reflect the enhanced range of services, highlighting advisory services along with a more user-friendly experience.
TaxAssist Accountants has rolled out a new design and format across all of its client websites in the UK, Republic of Ireland, Australia, Canada and the USA. The content on the new sites showcases the mix of core and advisory services on offer, ensuring clients are aware of the many different ways a TaxAssist Accountant can assist them and their business.
James Mattam, Group Business Development Director, said: “This was a large project to refresh our look and showcase our new brand position to clients and prospective clients visiting our most important online marketing tool. The project involved Support Centre teams, our design agency, marketing consultants, SEO consultants and our franchisee forum who provided valuable input throughout the process.
“We’ve increased the number of services we can now offer to clients via our Tax insourcing team based in our Support Centre and a cloud based payroll service which has seen our network win more fees and provide further tax savings to their clients. We’ve also seen our digital software suite provide efficiencies within each practice, creating a desire to take on more clients and our websites needed to reflect that.
“More emphasis has been placed on mobile and tablet versions, to make these even more user-friendly, as well as providing an improved user experience across the entire website, including some new features such as a new search facility, frequently asked questions and various content carousels, directing visitors to other relevant sections of the website. Our web chat facility also enables the thousands of visitors to our websites to ask any questions they may have ahead of meeting with their local TaxAssist Accountant and that’s really helped keep more visitors on the websites and has generated more leads out to the network this year.
“We also wanted a modern look to our brand. Many of our clients run their businesses from their mobile phones, tablets or laptops and anyone starting a business in 2020 and beyond has a ‘digital first’ mindset so we want to reflect that on the sites to connect with our target market.
“We’ve had great feedback so far and I am confident that the new websites will help us attract more new business and continue to widen the client base that our accountants serve.”