Almost 70 potential franchisees have attended virtual Discovery Days in 2020.
With the arrival of the COVID-19 pandemic in March, and the need for social distancing measures, TaxAssist Accountants converted its popular monthly Discovery Days to a virtual format.
This new format held over Zoom has provided an opportunity for interested parties to find out more about the successful business model, the support provided, and to meet the award-winning support team. Attending a Discovery Day is the first step for those interested in joining the franchise.
Seth Brown, Senior Manager UK Recruitment, said: “We have now hosted nine virtual Discovery Days this year, and while we miss not being able to host prospective franchisees in Norwich, the virtual format has allowed those interested in the franchise to continue to fully explore the TaxAssist opportunity. The response to our virtual Discovery Days has been overwhelmingly positive with feedback from delegates praising their content, format and smooth operation.
“Enquiries have increased throughout the year, with a 51% increase on 2019 in the second half of the year. Driving interest in particular, is the wish to work closer to home, take control of your own destiny and build an asset for the future, as people mull their future due to redundancy and career uncertainty.
“I’m pleased to say that we’ve continued to recruit well too, with 13 joining as new franchisees, two joining as franchise resales and two as new franchisee partners, bringing us up to 244 franchised areas in the UK. We also already have our first sign up to the February 2021 course.
“With the Initial Training Course also fully adapted for online delivery, we now have a seamless online journey to becoming a franchisee. We will continue to offer a £4,000 cash back on our franchise fee to reflect the change of setting, and this offering will be available for as long as we choose to run the course virtually.”
If you are interested in attending a TaxAssist Accountants virtual Discovery Day, give Nikki Haythorne, UK Franchise Recruitment Manager, a call on 0800 0188297