Dream Doors has been shortlisted in four more franchise industry awards this year. Making the finals in three Franchise Marketing Awards (FMAs) gives the kitchen makeover brand a record 28 FMA nominations, with 8 overall wins so far. In addition, the company has also made the final three in the British Franchise Association's (BFA) Award for Customer Focus.
After taking the trophy for Best Franchisee Marketing Support last year, Dream Doors is again in the running at the FMAs. This year the company is in contention for Best PR Campaign, Best Online Marketing Campaign and Best Website.
An ebullient Troy Tappenden, Dream Doors founder and managing director, said: “I love it when awards season comes around as we're so often in the running. But I take nothing for granted as we're up against some other great companies again this year. The trophies we've collected so far show how seriously we take our business, and how focused we are on supporting our franchisees. I'd love to walk away with more silverware again this year!”
One of those trophies Dream Doors collected last year was the BFA's Award for Franchisee Recruitment, which it won for demonstrating an ethical and responsible attitude toward recruiting and retaining franchisees. This year Dream Doors has been commended for its approach to customer service, something Troy says is linked to his company's franchisee recruitment policy.
“Lots of our customers are elderly and can be vulnerable. What's more, we're dealing with them in their homes,” he says. “We monitor every sale through to completion, and utilise the independent consumer monitoring scheme, Checkatrade, to encourage honest customer feedback. It's absolutely vital we recruit franchisees who uphold the same ethics as we do and ensure that, as a company, we do our best to look after our customers and deliver the best possible service. It's great to be recognised again for this by the BFA.”
The winners of BFA awards will be announced at the Association's Annual Conference, held in June. While the FMA winners will be revealed this Friday morning (11th March) at the British & International Franchise Exhibition, Olympia, London. Troy and his team will be at the exhibition on both Friday and Saturday on stand H01.
Dream Doors has 70 showrooms across the UK. Since its inception in 1999, the company has completed close to 50,000 projects nationwide and reported brand turnover of £33M last year. And, despite 95 percent of its franchisees coming from outside of the kitchen industry, the average annual showroom turnover has grown to half-a-million pounds. The company is recruiting new franchisees in selected areas across the country, with attractive resale opportunities in the Lake District, in Scotland and in the South West.