Kitchen makeover retailer Dream Doors , was a three-time finalist in the Franchise Marketing Awards (FMAs), the national awards ceremony that celebrates innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees.
Dream Doors’ appearances in the ‘Best Website’, ‘Best Online Marketing Campaign’ and ‘Best PR Campaign’ categories mean it has now been a finalist at the highly-coveted FMAs a record 28 times, as well as being an eight time winner.
“The kitchen industry is highly competitive, and our franchisees are often competing against massive brands, so we have always placed huge emphasis on marketing, from making a splash in their local press when they launch, to providing online marketing and further on-going marketing support,” said Troy Tappenden, MD, Dream Doors. “It is wonderful to see Dream Doors recognised again for the quality of marketing support we offer, and congratulations must go to Dream Doors’ in-house marketing team and external agencies who work so hard to help our franchisees.”
Any franchised business from any industry that operates an ethical franchise and can demonstrate marketing excellence can enter the Franchise Marketing Awards, which are held annually and judged by an independent panel of franchise experts. The FMAs look to recognise those organisations that have significantly increased their public awareness via marketing and have subsequently achieved sustainable growth.
Dream Doors enjoyed record growth in 2015, with a turnover of £33M and a succession of new showroom openings. The company now has more than 70 franchisees in showrooms all over the UK, and the top performing franchisee turned over £1.2M in 2015, with the average turnover per franchisee more than £500,000.
The 2016 FMAs saw Dream Doors competing against some of the biggest names in franchising. The winners were announced at an awards ceremony at the British and International Franchise Exhibition at London's Olympia on Friday 11th March.
“We are the most nominated UK brand since the FMAs first launched, and while we didn’t win in 2016, our consistent record clearly shows the value we place on marketing and the support we offer to our franchisees,” continued Troy Tappenden. “We expanded our marketing team in 2015 and will keep working just as hard this year to raise the profile of Dream Doors and deliver quality leads to our network.”