Kitchen makeover franchise, Dream Doors, has proven its marketing prowess time and time again, winning multiple industry awards including the British Franchise Association’s Brand Builder of the Year’.
Now, just over half way through the year, the company has embarked on another brand building exercise, launching a campaign focused on increasing consumer awareness and gaining new leads for its 76 franchised showrooms. Spearheading this campaign is a competition which gives potential customers the chance to win a kitchen makeover worth £5,000. What’s more, Dream Doors has also invested tens-of-thousands-of-pounds in a new television advertisement which has been played regularly on ITV3.
Dream Doors is rooted in a simple concept: replacement kitchen doors and worktops. By simply swapping these aspects of a kitchen – and typically in just a couple of days – the company provides clients with what looks like a brand-new kitchen at a fraction of the price of a full refit. This time and cost-saving strategy has been integral to the franchise’s success, one that has seen Dream Doors grow from a single showroom in Gosport, Hampshire to a national network of franchised showrooms collectively selling almost 1,000 projects every month.
Dream Doors founder and Managing Director, Troy Tappenden, is enthusiastic about the £5,000 kitchen competition:
“This campaign has been incredibly exciting,” he says. “We think it’s important to ensure that anyone interested in a Dream Doors makeover is given a fair chance at winning their very own dream kitchen. And with thousands of entries and ever growing social media interest, the competition is already generating lots of calls to our franchisees.
“Our kitchen makeovers are a huge talking point with customers; just take a look at the ‘before and after’ images on our website to see why. And we feel that offering such a transformation as a prize is a great way to build awareness of the brand.”
Brand recognition is set to get a further boost from the professionally produced television advertisement, currently airing on ITV3. The advert depicts a Dream Doors makeover with the ‘before and after’ effect shown in incredible detail. Viewers can also see how the company cleverly enhances storage space in the kitchen, something that appeals to those with cluttered homes. ITV3 was chosen as the perfect channel as its core viewers are aged 55 and over, which fits in with Dream Doors’ own customer demographics.
Dream Doors is the largest kitchen facelift retailer in the UK. The company is searching for new franchisees nationwide, but especially in Birmingham, Shropshire, Yorkshire, the north East and Scotland. Franchisees don’t need any kitchen industry experience but can expect to achieve high earnings from their second year onwards.