Printing franchise: Kall Kwik


Franchise facts

Sector:
Print, copy, design franchise
Key info:
B2B; retail; sales skills important
Franchise costs:
£18,750
Potential earnings:
“Average turnover per centre is £440k per annum. I would expect a franchisee to draw an income of around £70k from that. That’s an average net profit”
Printing franchise: Kall Kwik
Kall Kwik is an award-winning specialist in business-to-business printing, copying, design and digital services.

I spoke to the company’s franchise development manager Caroline Joyce about the franchise.

We have what we call a 360° programme which really takes an in-depth look at their business to put them back on the right track for growth

Kall Kwik franchisees in Edinburgh and Paisley won the prestigous British Franchise Association (BFA) Franchisee of the Year Award in 2003, and Kall Kwik won the BFA Franchisor of the Year Award in 2005

FranchiseSales.com: What sets your franchise apart?

Caroline Joyce: The amount of support that we have and the fact that we support our franchisees through the lifecycle. We support them in different ways at different times.

We have what we call a 360° programme which really takes an in-depth look at their business to put them back on the right track for growth – so, yes, we have a support programme for centres that aren’t doing as well as they have the potential to. And in the same way, if a franchisee is growing at a particularly rapid rate, then we have a team for them as well, to support them in that period. We provide a tailored programme; not just a standard programme. And that’s what helps Kall Kwik stand out from a lot of franchisors that are out there.

FS: What do you look for in a franchisee?

CJ: We look for people that have sales experience, business acumen and a strong determination and motivation to succeed – those are the three main things. It’s that ability to get out there and sell in a business-to-business arena that counts.

FS:  Does experience matter?

CJ: No, not really – because we can teach them about the industry. The majority of our franchisees do not have a background in the printing industry.

FS:  How about experience in running a business in general?

CJ: Again, it’s a bonus – but not a necessity.

FS:  What obligations does the franchisee have to observe?

Caroline: We have a minimum standard in terms of equipment and a way of working, which means that a certain quality can be produced. There are restrictions in terms of the brand and the utilisation of the logo, etc.

FS:  How about opening hours? Is there a prescription for this?

CJ: We don’t have one now because although we’re on the high street, we’re not really retail. We do allow our franchisees to be entrepreneurial – and give them the freedom to respond to the local market.

FS:  Have your franchisees encountered many problems?

CJ: We have a strict recruitment policy, which means we are very clear about the attributes a person needs to make it successful. If we recruit people that aren’t quite up to it, then we know things won’t go as well as they could – so we make sure we are stringent about this at the beginning.

We also make sure that someone coming into the business is appropriately funded – not overfunded or underfunded – to prevent financial issues moving forward.

That’s at the beginning of the process, but we also have business development managers out there monitoring cash flows. We monitor franchisees on a regular basis, which helps us to ‘nip any problems in the bud’.

 

About The Author

Adam Bannister Writer
Adam Bannister writes for all titles in the Dynamis stable including BusinessesForSale.com, FranchiseSales.com and PropertySales.com as well as other industry publications.