Signs of a dubious franchise

Troy Tappenden, Managing Director, Dream Doors Ltd

“If a franchise is always asking for large license fees up-front and their premises are not very impressive themselves, and is evasive of showing you his management team, and trying to select franchisees they’ve got for themselves to go and see, instead of opening up their book and showing them all of their network, and allowing that potential franchise owner to choose his own ones he wants to go and speak to in the territory, 100%.”

Steve Jennerway, Managing Director, Just Fitted Kitchens

“I think you just need to be - I think people buy off people. We’re integral, honest and transparent. The process of buying a franchise isn’t just coming into a shop and handing over the money.

"You need to have several meetings with us, visits to the factory, some of our previous customers, talk to our franchisees, and build up the picture for yourselves.”

Catherine Foulkes, Head of Franchise Recruitment, TheBestOf

“Any franchisor who is reluctant to give you access to their network – so as I mentioned earlier, you need to speak to existing franchisees. I know some franchisors, they’ll say “You can speak to those two people, but nobody else,” and that would ring alarm bells for me.

"And just any franchisor who is not very open, because you’re going to be working with that franchisor for at least five years, you’re going to have that kind of business relationship, so you need to know that you’re going to work successfully together. Because their success means your success.”

David Duncan, Area Representative, WSI

“Yes, I think the worry about franchises not being good value for money, it’s where there’s maybe not a good track record or if you look online, and you find a lot of negative feedback, negative comments, there are so many online reputation sites now that you can check up on different things, forums and so on.

"And there’ll always be some bad news there, because there’s always somebody that’s been disillusioned, but you have to take a viewpoint and a balance to judgment on what’s an acceptable level of bad news about that particular franchise.”

John Goodheart, Director of Franchising, Energy & Carbon Management

“What’s important is to see what the interest of the franchisor is in the long term relationship.

This franchise is a particularly good example of that, because what the franchise has been created to do has been to grow the business, and one of the reasons for our very competitive franchise price, is that we’re not actually looking to make profit out of the franchising operation itself.

"What we’re looking to do is make profit out of the business that is grown in partnership with our franchisees.”

About The Author

Adam Bannister Writer
Adam Bannister writes for all titles in the Dynamis stable including, and as well as other industry publications.