Unprecedented franchisee offer


Unprecedented franchisee offer

A leading cleaning franchise is offering free private medical insurance to its franchisees and their families.

And in another franchising first, Domestique is offering a 150% refund if franchisees are not generating around £6,000 per month after just 18 months.

The domestic cleaning specialists, whose first franchisees, St Albans duo Kinny and Pretty, have just successfully completed their first year’s trading, is selling territories at a discounted introductory rate. More than £1,250 cheaper than the standard VAT-inclusive fee, a Domestique franchise is available for just £8,958 plus VAT until the end of 2011.

“We are offering private health insurance as we appreciate that when you set up your own business you often forsake the perks and benefits of the corporate life you’ve left behind,” says founder Leigh Prendiville. “We also realise that if you are unwell when running your own business this has a huge impact on performance.

“We want all franchises to have the freedom to choose private medical healthcare so they can get back to the business of running their business as quickly and painlessly as possible.”

We are offering private health insurance as we appreciate that when you set up your own business you often forsake the perks and benefits of the corporate life you’ve left behind

Leigh Prendiville, Domestique co-founder

After a frustrating experience finding domestic cleaners following the birth of their first child, Leigh and his wife and co-founder, Georgina Prendiville, were inspired to start a cleaning agency that offered a flexible service and was responsive to customer needs.

A former franchisee three times over, Leigh is well informed when he decries the rigidity and patchy support of many franchise systems. He says the Domestique franchise package provides comprehensive support to franchisees without stifling their entrepreneurial flair.

Domestique, which was founded in 2005 and began franchising last summer, claims to be the first cleaning franchise to offer professional business coaching from an external expert. An in-house call centre handles all enquiries from prospective clients, freeing franchisees to manage their cleaners, build and manage customer relationships and market their business.

Other benefits of being a Domestique franchisee include:

  • Never do any cleaning yourself
  • Exclusive, demographically defined territory
  • Three-day residential start-up training
  • Your own website built for you
  • Access to a 24/7 online forum
  • Business software all set up for you
  • Managed Google advertising
  • Complete stationery/marketing pack

Domestique offers a range of cleaning services, from a perfunctory spring clean to a comprehensive premium cleaning service. There is also scope for offering lucrative additional services such as carpet cleaning and oven cleaning.

About The Author

Adam Bannister Writer
Adam Bannister writes for all titles in the Dynamis stable including BusinessesForSale.com, FranchiseSales.com and PropertySales.com as well as other industry publications.