Six Questions to Ask Yourself Before You Buy an Events Franchise

The perfect franchise opportunity for dynamic people-persons.

Events franchises cover a broad spectrum of occasion management – from wedding planning to science parties for kids, conference solutions to setting up a speed-dating evening.

They are a perfect franchise opportunity for dynamic types, who like to get out and about, and above all - work well with people. 

If that sounds like you, read on to find out what it takes to run a successful events franchise.

Are you persuasive?

The most vital quality an events manager can possess is the ability to win people over.

Whether you are persuading a bride that your choice in table linen will match her flowers, or trying to find a celebrity to speak at a midwifery awards ceremony, a personable and compelling pitching technique should come naturally.

Resilience and perseverance are also must-haves, as you will experience knock-backs, and the end result depends on all aspects of the event forming a cohesive whole.

Are you creative?

You have to do things differently - what makes you stand out from other events companies? 

To run a successful events business there has to be a degree of innovation and creativity. Your business is based on ideas. So, you need that creativity to turn them into something tangible and bring your ideas to life. 

Creativity also comes into play when things go wrong. Unfortunately, mistakes happen, no matter how professional your planning may be. Being able to think creatively to come up with solutions can make or break your event.

Are you flexible?

Those who prefer strictly 9-5 need not apply.

You will probably certainly have to work some anti-social hours. As an occasion approaches, you may have some late nights ironing out any glitches and, as many events take place in the evenings or at weekends, you may miss out on family time or social life.

On the flip side, investing in this kind of franchise usually means you can work from home, and on the whole, manage your working hours around your other commitments.

Are you decisive?

A decisive and direct approach will streamline your business, and reassure your customers that their event is safe in your hands.

When planning an event - there’s no use sweating over the options available to you for hours on end. You will need to come up with workable solutions for your clients quickly in order to run things efficiently and enable yourself to add more events to your inventory.

Are you sociable?

You will often be expected to attend the occasion yourself so ask yourself if you are enough of a ‘people person’ to make an events franchise work.

Events management is essentially about managing people, so it makes sense that you should have a convivial nature if you buy into a franchise. A charming phone manner and taking a real interest in whoever you are dealing with – whether a client or someone providing a service for the event – will likely ensure successful tenures and a good price.

Are you adaptable?

Ask yourself if you have the character to head off-piste with a smile on your face.

Will you panic if the chairs you ordered don’t arrive and your guests are due in a few hours? Will you throw a wobbly at the catering company when they say fish is off the menu at the last minute? Or will you take a deep breath and find another solution?

Melanie Luff

About the author

Mel wrote for all titles in the Dynamis stable including, and as well as other global industry publications.