Franchisee not stuck in the mud after Dragon's Den investment


Entrepreneur Ally Stevenson’s patented removable heel stoppers won her an investment from Dragon’s Den investors, which is now being sold through an it'seeze-designed website from a franchisee. 

Renowned interior designer Kelly Hoppen MBE and long-time Dragon Deborah Meaden gave Stevenson £50,000 investment in return for a 25% equity stake in Clean Heels.

Stevenson, from Stubbington, created the innovative product which is placed on the stiletto heel, preventing it from sinking into the mud, scuffing and becoming damaged.

Originally aired on the 25th January during the latest series of Dragon’s Den, the entrepreneur and her famous investors have decided upon's it’seeze commercial package to sell their products online.

Stevenson remarked upon the quality of service and affordability when commenting on her reasons for choosing the product:

‘The site was very affordable and my local it’seeze consultant listened to everything I wanted. The result was a fantastic website created in short period of time. What’s more, if I have any technical issues the it’seeze team are there at the drop of a hat...You can't beat a team like that’

Clean Heels are now being sold at £4.99 in many retail stores, including BHS, and were also chosen to be part of the 2014 VIP Oscars goody bag