Ovenclean has commissioned market research into consumer attitudes to professional oven cleaning services.
The UK’s leading domestic oven cleaning franchise conducted this research in order to test awareness and to refine national and local marketing campaigns, aimed at driving more leads to the franchise network.
The research is being carried out in Scotland, the Midlands and the London area and will measure awareness and demand for the service as well as people’s perception of the brand so Ovenclean can better support its franchisees.
Anne Blee, marketing director of Ovenclean, said: “This nationwide research will be key to our future national marketing strategy. By understanding how potential customers view professional oven cleaning services and what aspects they most value, we can target and tailor our marketing programmes more effectively. We expect results shortly, and look forward to sharing them with our franchise network.”