Why Franchising is the ultimate flexible career.


Anyone considering a change of career will be swayed by a role that seems to allow them to 'have it all'. A fulfilling, lucrative career while continuing to meet the needs of family life is the dream, especially for parents.

The good news is that a flexible career is possible. One such flexible role comes as part of the brilliant What’s On 4 franchise system.

The What’s On 4 websites were established in 2006. They promote thousands of UK and international activity businesses and draw more than 75,000 visitors each month. The business also includes offers events management, including BabyExpo Baby Shows, which themselves attract thousands of visitors across the UK’s South East.

We spoke with franchisee - and mother - Clare Wingfield, who confirmed that running a Whats On 4 business has given her the flexibility that she was searching for.

By becoming a franchisee, Clare learned all about how the brand’s websites work and the potential of social media, so she can discuss all the hot topics in her industry when she’s talking to customers, plus she’s able to plan her own events.

Clare says, “I had a great career before I had my children, but it all went on hold when the babies arrived. Finding a job that would work around my family and not compromise how I want to raise my daughters wasn’t easy. I found myself firstly responding to and then getting very excited about the What’s On 4 opportunities.”

A franchise offers a supportive team and plenty of training, helping franchisees to build relationships using the power of technology.  Clare keeps her region financially in line with her projections and continues to build her sales team, with confidence in continued strong sales growth.

It's a job that works around my family without the need to compromise on raising my family!

Clare Wingfield, What's On 4 Franchisee

But, in truth, the most important thing about Clare’s new career is that running her own business flexibly makes her happy. Being a franchisee means she’s fizzing with ideas and enjoying working again – and working for What’s on 4 still allows her to be at the school gates every day.

Although being a busy parent and having a successful business can seem difficult to juggle, a franchise with What’s On 4 shows that this flexible business model really does work.

Join a Flexible Franchise

With lots of recent success, What’s On 4  are ready to expand the business across the UK.

Exclusive to FranchiseSales.com What’s On 4  is offering new franchisees the chance to spread the investment cost in their franchise over six months for a limited period (with 50% of the deposit paid up front and 50% payable over a six month period – allowing franchisees to earn the money they need to make the payment).

To take advantage of this offer please click this link and insert the phrase # FSOffers in the body of your message.


About The Author

Sarah Louise Dean 
Sarah Louise produces content across all titles in the Dynamis stable.