etyres has launched its Back to School Sale to coincide with a national appeal urging parents to ensure their tyres are safe and legal as the new academic year gets underway.

School-run parents are being advised to check their tyres after TyreSafe, the leading tyre safety group, revealed that 30 per cent of cars dropping children off at one primary school were fitted with illegal tyres.

New tyres can be an added expense on top of what is already a very costly  time of year, with school uniforms, stationary and sports gear all draining the family budget.

But etyres Back to School Sale means its customers receive a £25 discount on its already highly competitive prices when they order four new tyres or they benefit from £10 off when they buy two or three new tyres.  The generous offers are available on the entire wide range and sizes of tyres which are supplied and fitted by etyres nationwide network of Franchise Owners.

Stuart Jackson, chairman of TyreSafe, which highlighted the illegal tyres fitted to vehicles dropping off at the Shropshire primary school, warned parents: “The start of the new academic year means that we are experiencing many more cars on the roads, particularly at peak times of the day.  Many of these cars may be used less frequently so it’s essential that their tyres are checked to ensure they are roadworthy and legal so that the precious load is transported in a safe manner.”

The Back to School Sale is one of many initiatives introduced by the etyres marketing team in order to boost brand awareness and sales for Franchise Owners with campaigns aimed at specific target markets.

Special discount offers are aimed at securing new customers and ensuring existing customer loyalty.  etyres commitment to providing customer satisfaction has helped it build a widely-recognised reputation as a leading online mobile tyre fitting franchise, which has been operating successfully and launching new branches across the UK for more than two decades.