Sales and management consultancy Sandler Training has announced record results for 2017 after network turnover grew by 24% compared to the previous year, thanks to a host of innovations and new products being utilised by franchisees.
In December alone, the average amount invoiced per franchisee shot up by a remarkable 54% compared to the last month of 2016.
Last year saw a number of new product launches led by Sandler Online, a multimedia platform housing all of Sandler’s training and reinforcement services. Requiring a seven-figure investment, the software has achieved a 100% adoption rate in the UK network and sets franchisees apart from any competitors, enhancing their client relationships.
That was supported by a new product set, Sandler Enterprise Selling, a systematic approach to winning and growing large corporate accounts; a new book co-authored between Sandler and LinkedIn; and continual investment in online reinforcement and apps to keep ahead of the modern business curve.
Shaun Thomson, UK CEO, said: “A strong year finished in the best way possible. It’s always nice to break a record but to shatter them like this is even better! The numbers reflect the strong health of our business, with old and new franchisees benefitting alike. One of our new starts in 2017 billed six figures despite only launching partway through the year, that’s the kind of difference we look to make for our network.
“These results highlight the power of our model, combining global reach with a local touch. Sandler is a worldwide force and that gives us the ability to innovate, invest and evolve our products, but always with the local franchisee in mind. It’s one reason why we work so collaboratively both across the UK and around the world, and the power of that approach is evident.”
Sandler had already been celebrating 2017 after being one of a select few companies to achieve the 5 Star Franchisee Satisfaction award, given by benchmarking firm Smith+Henderson after confidential feedback from thousands of UK franchisees.