MmmMmm! Selling websites services can be a tasty business. Ask John Cooper, the spoton.net Leicester franchisee who created an it'seeze website for Kwoklyn Wan, the Chinese chef and author of The Chinese Takeaway Cookbook.
Kwoklyn says: “John came to one of my cookery classes. I could see he was a foodie and he mentioned that he provided it’seeze website services so when I wanted a new site, I contacted him. He came to see me, and it was clear that he understood the message I wanted to get across.
“His love of my food shows in the website. As a chef I want all the images to look as succulent, tasty and appetising on the page as they do in front of you – and John has ensured that they do.
“The layout of the site makes it easy to find out about The Chinese Takeaway Cookbook, my cookery school and our Eastern Heroes Catering service. I can easily update the site myself but usually John does it for me, leaving me free to get on with cooking.”
John, who has been a spoton.net franchisee for four years, says: “When you are building a website selling food, it has to tempt you to eat the food, right from the front page. If it's a drink, you should want to reach into the screen and take it. Working with Kwoklyn has increased my enthusiasm for his food - I often follow his recipes and send him pictures of the results.”
Among John's clients are several other restaurants and pubs, an award-winning fish and chip shop, and a range of other businesses from bridal hair design to property. “I work closely with clients to get the most attractive images on the site that represent the best of their offerings and brands,” he says.
Spoton.net also supplies it'seeze website services for many other food and drink industry businesses, including Parveen The Spice Queen, who presents Parveen's Indian Kitchen on television, and provides cookery tutorials on social media and at food events.
Spoton.net's franchisees sell it'seeze website creation and maintenance services designed to suit the needs of small firms in any sector. You do not need an IT or website design background to become a spoton.net franchisee, as the head office has a team of experts who design and build the sites.
Alex Brook, Franchise Development Manager at spoton.net, says: “It helps if you understand how websites work and what options they offer – but the main requirement is a genuine enthusiasm to showcase the products and services of business customers. If that involves accepting a taste of their food, it can only help.”