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Dream Doors opens first new showroom of 2016

14 January 2016

Residents of Watford and the surrounding area of Hertfordshire are now able to give their kitchen a makeover, with the launch of a new Dream Doors kitchen showroom in Kings Langley.

Dream Doors Watford and St Albans can be found at 53 High Street, Kings Langley and was opened today (14 January) in a gala ceremony by the Rt Hon Mike Penning MP, the local Member of Parliament . The new showroom will be managed by lifelong Kings Langley resident Martin Smith and his wife Alex, who believe that local residents will relish the opportunity to work with local people to transform their kitchen:

“Dream Doors’ kitchen makeovers have been a hit all over the UK and we are delighted to be bringing these services to the area,” said Martin Smith. “Consumers relish the chance to use a national retail brand to transform their kitchen for a fraction of the cost and hassle of a full re-fit, whilst at the same time dealing with a trusted local face. It’s the biggest kitchen makeover retailer in the UK and will be as popular here as it has in the rest of the country.”

Dream Doors has more than 60 showrooms across the UK, and since its launch in 1999, its model of replacing kitchen doors and work surfaces at a fraction of the cost of a re-fit has proved hugely popular with consumers. The company completed its 40,000th kitchen makeover in 2015 and the average turnover per franchise has increased to £500,000 last year.

Martin has spent much of his career as a photographer, while Alex had a background in childcare and most recently worked in a children’s centre. They both decided that they wanted a change of direction and the opportunity to work together in an environment that allowed them to make the most of their respective skills. After looking at a number of options, they decided that Dream Doors was the right opportunity for them, not only providing an interesting and stimulating workplace, but with two children, also a good work/life balance.

“I’ve been a photographer for much of my working life, and while I knew I wanted a change, I also knew that I wanted to keep being my own boss,” said Martin Smith. “Dream Doors gives me the best of both worlds – I have the support of a trusted and established kitchen makeover retailer but still get to make my own decisions and remain in charge.”

Dream Doors is the UK’s leading kitchen makeover firm, but will also design and fit an entirely new kitchen, as well as offering a host of integrated appliances. All its doors are made-to-measure and of the highest quality, coming in a variety of different styles and colours to suit all tastes.

Dream Doors MD Troy Tappenden believes that Dream Doors Watford and St Albans has the potential to be one of the best performing stores in the network:

“Martin’s background as a photographer means he has a natural eye for what looks good visually, and his and Alex’s customer skills are the among the best I’ve seen from a new franchisee,” he said. “This, combined with the growing demand for kitchen makeovers, means that the new showroom could be a real success story. As a company we have big plans for 2016 and we are proud to have Martin and Alex be a part of that.”

Martin and Alex are offering their customers an opening deal of 20% off on all orders placed in the first month, to 13 February.

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